When you add an image into a web page you have the option of adding alternative ALT text See Adding Images for instructions.
Displays images on a page. Specifies which image file to display. Specify the width and height at which the image should be displayed.
If a page contains solely image-based content with no on-page descriptive text, it will have a hard time ranking on search engines. Even perfectly optimized alt attributes will not have enough prominence to make a difference.
In actuality, SEO needs are best served by keeping the true purpose of alt attributes in the forefront: Even better, install a plugin like Fangs for Firefox that emulates a screen reader as it reads of a page.
If you have trouble navigating your site, chances are an impaired customer will have even more trouble with it. Alt attributes are only part of the accessibility picture, but they can both help and hurt. Write short, descriptive alt attributes for images that assist consumers in understanding what the page is about and how to complete their desired actions.
For example, if the image is a product, as most ecommerce images should be, the name of the product is an appropriate alt attribute. If your site sells products from multiple brands, adding the brand to the product name may also be a good idea.
Which information will help the customer understand and act without overwhelming her with excess words? If your site uses spacer, line, bullet and other purely design-oriented images, do not use alt attributes in those image tags.
Imagine having to sit through a slow reading of something like this just to understand that there are four navigational links in a menu: Leaving the alt attribute blank for those three images would save the consumer valuable time and increase her ability to use the site successfully.
The consumer would only have to listen to something like this. You Need to Fix Alt Attributes Now Tackle every other possible on-site SEO element before you worry about optimizing existing alt attributes for images that are already in use on the site.
Alt attributes have such a small SEO value that there is not enough benefit in launching an initiative of optimizing them as a standalone SEO tactic. Optimize title tags and meta descriptions, optimize templates to give prominence to the optimal text fields, optimize navigational and cross-linking elements, and clean up duplicate content.
When your site is perfect and only alt attributes are left, go for it. The three exceptions to this rule are:Text in Alt tags are ‘counted’ by Google (and Bing) on a page level, but I would be careful overemphasising them – as with every element of SEO in In the past, I’ve witnessed websites penalised for overemphasising invisible elements on a page.
Write short, descriptive alt attributes for images that assist consumers in understanding what the page is about and how to complete their desired actions.
In doing so, you’ll also be optimizing for SEO without having to worry about stuffing too much content or too many keywords into each one. Alt text (aka "alt tags" or "alternative text") is so important for image SEO! Here are some examples of how to do it right. Finally find out what to write in that image alt text box.
Think about the visitor first, and don’t add a caption just for image SEO. Alt text and title text. The alt text (or alt tag) is added to an image so there will be descriptive text in place if the image can’t be displayed to the visitor for any reason.
Our Yoast SEO plugin has a . Now, that being said, Alt text not being meant as an SEO tool does not mean you can't use your keywords in this text.
Since alternative text is important and required on images, search engines are unlikely to penalize you for putting keywords there if the content you add makes sense.
On-page SEO goes a long way for improving search engine visibility. And a pillar of on page SEO is image optimization through alt text.
So in this post, I’ll show you how to .